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What is Community Mobilisation?

What is Community Mobilisation?

Community mobilisation on alcohol related harm in the community is a comprehensive response involving a wide range of individuals, agencies and organisations that come together when an issue is too big for one sector to tackle alone. Generally, concern around issues of harm prompt individuals and local groups to get together to seek ways to raise awareness and to collectively pool resources, experience and expertise to seek solutions or ways to reduce alcohol related harm in their own area, town or village. As a multi-level approach, parents, youth groups, community groups, sports clubs, schools, health services businesses and law enforcement have a role to play.

The methodology can be adapted to support mobilisation work at local community level or wider Regional or County level, although the logistics of a wider geography will have impact on how you work.

Community Mobilisation is guided by what the evidence says works and activities are planned in response to identified local need. An agreement is reached to work to an 'action plan' to address local alcohol related harm issues over a set period of time to evaluate the outcome of those actions. Measures that influence the environment are more effective than targeting the individual drinker.

What is Community?

A community can be defined as a group of people who obtain a sense of belonging and a sense of significance from their association. It is also a sense of people seeing themselves as 'we' and feeling that they have a role to play, that they matter or are appreciated. A community can also be defined by locality or geographic area e.g. town, village or town land. A shared interest e.g. sport or a shared identity e.g. culture or faith can also define community.

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